Brandmaxxing: What the Looksmaxxing Trend Can Teach Us About Building Brands

The 'looksmaxxing' trend going viral right now is somewhat surprising. Growing up, weren't we always told it's what's on the inside that counts?

But with a generation that's grown up on social media, where attention is currency, the affinity to shallow self actualisation manifested as bone smashing, mewing and fat-dissolving injections kind of makes sense. Kind of.

And it had me thinking, has the digital landscape, the constant investment in leads, clicks, impressions and short term goals skewed the way we're thinking about brands, in the same way looksmaxxing is affecting the next generation?